Digital marketing portfolio

Case studies with real numbers.

Each one follows the same structure: the challenge, what I did, the results with a timeframe, and what I learned.

10 → 2Google position
Perfumarte · E-commerce SEO · 2026

Two blog posts from the bottom of page one to the top three on Google

Search-intent keyword research and a blog built to beat bigger brands.

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−75%time on outreach
Perfumarte · Make automation · 2026

B2B outreach automation: from 2 hours to 30 minutes a month

A scheduled Make scenario sending personalised HTML emails every quarter.

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AI-generated interior of a Perfumarte store
Perfumarte · AI workflow design · 2026

AI visualisation tool: photorealistic store mockups in about 2 hours

A custom Gemini Gem that turns photos and floor plans into branded stores.

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+88%likes & saves
University College Cork · Social media · 2024–25

UCC Careers: running social media for a university careers service

10,000+ followers and a weekly “Top Tip Thursday” series with careers consultants.

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5,394users reached, month one
SpainU · TikTok · 2026

SpainU: launching a brand on TikTok from zero

Strategy, scripts, filming and editing, as the face of the brand.

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+30%average engagement
MyTrencher · Brand & social · 2025

MyTrencher: building a startup brand from scratch

A brand identity and a bilingual, research-led “Did You Know” series.

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+180%engagement
Kaizokucon · Events & PR · 2024–25

Kaizokucon 2025: guest intro posts that lifted engagement 180%

Themed collaborations with voice actors for a 6,000+ follower charity convention.

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In progresspractise what I pitch
lolatasa.com · Keyword research & SEO · 2026

This website: keyword research and SEO for a brand-new domain

The plan, the keyword map and the results as they come in.

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Creative projects

🎙️
Founder · Sept 2023 – Jan 2025 · Cork

2 Broke Roomies podcast

A student-life podcast I founded, branded and promoted. I designed teaser posters for each episode and ran Instagram and TikTok (@2brokeroomiespod) for multicultural audiences. Over 29 episodes, average post views on social grew from 251 to 1,855 in two months.

2 Broke Roomies teaser poster, Episode 23: Why Lola Hates Halloween
Episode 23: Why Lola Hates Halloween
2 Broke Roomies teaser poster, Episode 24: Dating Apps
Episode 24: Dating Apps
2 Broke Roomies teaser poster, Episode 26: Top Three Best Things Ever
Episode 26: Top Three Best Things Ever
2 Broke Roomies teaser poster, Episode 27: Valencia’s DANA, Raising Awareness
Episode 27: Valencia’s DANA, Raising Awareness
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I’m open to SEO, marketing automation and digital marketing roles in Cork, Ireland.