Case study · Social media
UCC Careers: running social media for a university careers service
I managed social media for University College Cork’s careers service and created a weekly series that outperformed regular posts by 88%.
- Role
- Social Media Manager, UCC Careers
- Organisation
- University College Cork
- Timeline
- Oct 2024 – Jun 2025 · hybrid, Cork
- Tools
- Instagram, Careers Connect
+0%likes and saves on Top Tip Thursday vs regular posts
0+global followers across the accounts
4major employers followed up, incl. KPMG and Microsoft
01The challenge
UCC Careers supports students in their move into the professional world. Beyond its regular posts, it wanted to give students proactive answers to career and degree problems, working directly with its careers consultants.
02What I did
- Managed social accounts with over 10,000 global followers, producing content on employment and institutional events.
- Created the weekly “Top Tip Thursday” series with UCC’s careers consultants, so students got practical solutions to real problems.
- Coordinated events through the Careers Connect platform and managed the institutional email account.
- Followed up after events with employers including Irish Distillers, USIT, KPMG and Microsoft.
03Results
- Top Tip Thursday posts increased likes and saves by 88% compared with regular posts.
- Saves matter most here: they show students kept the advice to use later.
04Visuals
Two Top Tip Thursday carousels. Click through them the way students did on Instagram.
See more on Instagram: @UCCCareers ↗
Next case studySpainU: launching a brand on TikTok from zero