Case study · TikTok launch
SpainU: launching a brand on TikTok from zero
I owned strategy and content for SpainU’s new TikTok channel, from the first script to the final edit, as the face of the brand.
- Role
- Marketing Assistant (part-time)
- Company
- SpainU
- Timeline
- Feb 2026 – Jul 2026 · Valencia
- Tools
- CapCut Pro, Canva Pro
0users reached in the first month
0%average engagement rate (likes, shares, saves, comments)
0 → 1channel launched from scratch
01The challenge
SpainU had no presence on TikTok. The goal was educational content that would generate leads through the channel.
02What I did
- Owned brand strategy and content creation for the awareness and growth stage.
- Wrote scripts, filmed and appeared on camera as the face of the brand.
- Edited video in CapCut Pro and created thumbnails and visuals in Canva Pro.
03Results
- Averaged a 3.09% engagement rate (likes, shares, saves and comments).
- Reached 5,394 users in the first month of the strategy.
04Visuals
One full video and one cover from the channel. I scripted, filmed, appeared in and edited both. Press play.
Watch the live channel: TikTok @spainu_ ↗
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