Case study · Brand & social

MyTrencher: building a startup brand from scratch

MyTrencher, an early-stage startup connecting students and employers, needed a brand and launch content. I created both.

Role: Social Media and Communications Consultant
Company: MyTrencher
Timeline: Sept 2025 – Oct 2025 · hybrid, Valencia
Tools: Instagram

+0%average post engagement in two months

EN + ESbilingual content for the highest-engagement audiences

0 → 1brand identity created from scratch

01The challenge

MyTrencher is a small, early-stage startup connecting students and employers. It had no brand identity and needed content to launch with.

02What I did

Created the brand image and identity from scratch, reflecting the project’s values and goals.
Launched the “Did You Know” series, based on research from sources such as The Guardian and Eurostat.
Published in Spanish and English to reach the startup’s highest-engagement audiences.

03Results

Increased average post engagement by 30% in the first two months, on a small, early-stage account.

04Visuals

Three posts from the “Did You Know” campaign and a launch post, all in the brand identity I created: green palette, bold black type and a recurring “Swipe for more” cue.

MyTrencher post: 26.4% of recent graduates are in medium or low-skilled employment and 5.5% unemployed — Did You Knowgraduate employment

MyTrencher post: 6% of graduates from the class of 2023 are still unemployed two years on — Did You Knowclass of 2023

MyTrencher post: Download our app and unlock your potential, with a phone showing the app sign-in screen — Launch postApp download call to action

See more on Instagram: @mytrencher ↗

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