Case study · Events & PR

Kaizokucon 2025: guest intro posts that lifted engagement 180%

As PR Officer for a student-run charity convention, I turned guest announcements into themed collaborations that people actually wanted to share.

Role: Public Relations Officer (earlier: Event Staff)
Organisation: UCC Kaizokucon · Kaizoku Con
Timeline: Sept 2023 – Sept 2025 · Cork
Tools: Instagram

+0%engagement on guest intro posts vs regular posts

0+social followers

0+annual attendees, run by a 50-student team

01The challenge

Kaizokucon is a student-run charity convention with 6,000+ social followers. Its regular posts were informational, and it needed content that built excitement around its 2025 guests and its nautical, pirate theme.

02What I did

Managed all social accounts for the event and created informational content.
Coordinated with the guest team for panels and events.
Created collaborative posts with well-known voice actors, designed around the 2025 pirate theme.
Earlier, as 2024 Event Staff, worked in a team of 50 students running an event with 3,000+ annual attendees.

03Results

The guest intro posts drove 180% more engagement than regular informational posts.

04Visuals

Guest-intro posts I designed for the 2025 convention, themed to its pirate identity.

Kaizokucon 2025 voice actor guest announcement for Keith Silverstein, with a collage of characters he has voiced — Guest introVoice actor guest: Keith Silverstein

Kaizokucon 2025 voice actor guest announcement for Anne Yatco, with a collage of characters she has voiced — Guest introVoice actor guest: Anne Yatco

Kaizokucon 2025 band reveal post for Reserved For Rehab, in the same themed template — Event postBand reveal: Reserved For Rehab, using the same themed template

See more on Instagram: @Kaizokucon ↗

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