SEO for websites & e-commerce
Keyword research by search intent, on-page and technical SEO, site migrations and content architecture for websites and online stores, measured in Search Console and GA4.
SEO and marketing automation specialist combining creativity, data and technical execution. This digital marketing portfolio is built from real SEO work on websites and online stores, plus the automations around it, with the numbers to back it.
Every figure here comes from Search Console, platform analytics or a before-and-after measure. Click into a case study for the method behind it.
Google ranking for “regalar perfumes”, up from position 10 at launch
SEOless time on quarterly B2B outreach, about 18 hours back a year
Make automationfor a photorealistic store mockup, down from 2–3 days in AutoCAD
AI workflowengagement on guest-intro posts versus regular posts
Social contentContent gets found through SEO, data shows what works, and automation frees up time for the next thing.
Keyword research by search intent, on-page and technical SEO, site migrations and content architecture for websites and online stores, measured in Search Console and GA4.
No-code workflows in Make, custom Gemini tools and AI in internal platforms, built to remove repetitive work and give teams time back.
Storytelling, short-form video and community management. I’ve launched channels from zero and built series that beat the account average.
From my current role at Perfumarte, a Spanish perfume brand with more than 100 stores.
I built the blog’s SEO structure after a site migration and wrote posts around real search intent. Both of my best posts beat larger brands in their niche.

A scheduled Make scenario sends personalised HTML emails to the CEO’s investor and property contacts every quarter, with no manual work.

A custom Gemini Gem trained on the brand’s decor catalogue, with strict rules that keep every render true to the real space.
A simplified replay of the outreach scenario I built at Perfumarte. Press run and see what used to take two hours a month.
The remaining 30 minutes go on reading replies and results.
E-commerce at Perfumarte, a TikTok launch at SpainU, a startup brand at MyTrencher, and social media for 10,000+ followers at University College Cork.
More about me